Recent Entries

  • What Is Auction Marketing Management (AMM)?

    At their core, auction professionals are marketers. So when you choose to sell your assets, look for those with the highest marketing knowledge around—AMM designees. Have you ever seen letters behind the names of auction professionals? These letters are important indicators that consumers can...
  • How Long Does an Auction Last?

    The overall length of an auction depends on how many lots will be sold, the relative complexity of the process and terms and conditions, and the overall competitiveness of the bidding. In a traditional live auction setting, excluding real estate, auctioneers typically take 20 seconds to 2 minutes t...